Pakistan Broadcasters Association (PBA) has come in place to offer an optimum advantage to all stakeholders of the media industry – Broadcast Houses, Ad Agencies, and Advertisers alike! Even though all the issues the industry is faced with are not common, all feel the impact in one way or other.

Within the rules and regulations that the Association has put together to meet its various aims, one chapter is particularly relevant to conducting business with Advertising Agencies and Media Buying Houses.